NBC (an acronym for National Broadcasting Company) is an American television network headquartered in the GE Building in New York City's Rockefeller Center. It is sometimes referred to as the Peacock Network due to its stylized peacock logo. The network is now part of the media company NBC Universal, a unit of General Electric (GE) and Vivendi, and supplies programming to more than 200 affiliated U.S. stations.

Formed in 1926 by RCA, control of NBC passed to GE in 1986 following GE's $6.4 billion purchase of RCA. Since this acquisition, the chief executive of NBC (now NBC Universal) has been Bob Wright.

The Peacock Network's corporate name was shrunk from "National Broadcasting Company, Inc." to "NBC Universal, Inc." following the merger with French Vivendi Universal's Entertainment division, then-owner of Universal Studios, in May 2004. NBC still uses the full name during official and occasional broadcasts, such as its coverage of the Macy's Thanksgiving Day Parade.